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Intelecare Partners With Celebrity Stylist Nick Arrojo
Intelecare medical reminder subscribers will benefit from a new rewards program as well as a chance to win makeovers in New York City from famed TLC stylist

New Haven, CT - May 17, 2009 - Starting this spring, Intelecare's medical reminder subscribers will receive more than their daily nudges to stay healthy and take their prescription medications. A new rewards program geared toward active users of the healthcare communications company's service will provide customers with a variety discounts and rewards when purchasing products from Nick Arrojo's hair-care line - giving Intelecare users one more way to look and feel great. In addition, users will receive monthly chances to win a haircut and quarterly chances to win a complete makeover from the TLC stylist at the renowned Arrojo Studio in New York City.

"Intelecare subscribers have made a conscious choice to lead healthy lifestyles by adhering to their medication regimes," said Kevin Aniskovich, Chief Executive of Intelecare. "At the end of the day, prescription medication is just part of a person's total life and, especially in these economic times, we believe rewarding our customers with coupons and discounts on useful, quality products can lead to a long-term commitment to Intelecare."

As part of the new rewards program, Intelecare is partnering with Nick Arrojo, eminent stylist, owner of Arrojo Studio, and suave hairdresser for TLC's popular makeover show What Not To Wear. Intelecare subscribers will receive between a 15% and 30% discount on Arrojo's line of hair care products depending on their subscription level. These cleansing, conditioning, and styling products are designed to be high quality, contemporary, and easy to use.

"Our ARROJO product lines looks, feels, and works like no other," said Arrojo, the owner and founder of the performance-driven hair-care line. "We're committed to the finest products available, and we're thrilled to share them with the Intelecare consumer. At first I thought the idea of working together seemed a bit odd, but the more Kevin and I discussed and fine-tuned the concept, the more the puzzle seemed to take shape in a way that makes total sense for the consumer."

In addition to the discounted Arrojo products, Intelecare subscribers can enter to win a haircut by Nick Arrojo to be drawn at random each month and a quarterly sweepstakes to win a complete makeover by Arrojo in his New York City salon that will include coloring, makeup and dinner for two in New York City.

Intelecare reminder programs allow users to receive personalized medical reminder messages through email messages, phone calls, and text messages. Intelecare users also receive information, updates and news about staying healthy and caring for their loved ones.

"Embracing mobile technologies will not be an exercise in futility," said Aniskovich. "In a study conducted by market research giant Nielsen Company, results indicate that texting is now more popular than calling someone on the telephone."

To learn more about Arrojo Studio and Arrojo salon products, visit the following websites: http://www.ArrojoProduct.com
http://www.ArrojoStudio.com

About Intelecare
Established in 2005, Intelecare Compliance Solutions is a privately owned healthcare information technology company that provides an array of practical tools and services promoting medical adherence. With 84 percent of patients reporting forgetfulness as the major cause of non-compliance, and with the healthcare system suffering over $300 billion in costs annually due to non-compliance, Intelecare's solutions enable patients and caregivers alike to keep track of medications, doses, and doctor's appointments through the phone, mobile devices, and email - all while keeping simplicity, practicality, and innovation at the heart of its developments.

Aside from individual end-user services, Intelecare provides and manages a suite of scalable services for insurers, employers, retail pharmacies, non-profit organizations and pharmaceutical manufacturers. Currently supporting millions of subscribers, Intelecare is dedicated to finding functional solutions to the widespread issue of medical non-compliance for individuals around the world that work the way people live.

Intelecare in the News: Founder and CEO named to Top 100 people in Life-Sciences industry.
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www.intelecare.com

Contact Information
Sarah Aswell
(203) 787-1500
sarah.aswell@intelecare.com

*Intelecare is a registered trademark of Intelecare Compliance Solutions, Inc. All other trademarks are the property of their respective owners.

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