New Study Finds Patient Messaging Significantly Improves Medical Compliance
Article Published in the November issue of the American Journal of Managed Care concludes that added patient messaging improves compliance by 12.5 percent over physician alerts alone
New Haven, CT - November 28, 2008 - As health professionals work toward improving the spread of new medical knowledge and clinical alerts to both physicians and the general public, health plans and care management programs are focusing more of their attention on directly contacting patients with relevant medical information and reminders. In a new study conducted by Outcomes Research division of ActiveHealth Management and published in the American Journal of Managed Care, researchers found that direct patient messaging paired with physician messaging improves compliance by 12.5 percent over physician messaging alone.
In the two year study, which was controlled for age, sex, severity of disease, and alert type, compliance was measured in two groups: a collection of roughly 100,000 patients who received direct messaging and a control group of roughly 70,000 patients who relied solely on their doctors to relay clinical alerts and suggestions. Compliance was determined by whether or not the recommended actions were taken - for example, conducting eye exams for diabetes patients, conducting osteoporosis screenings for women over 65, or adding a new medication for heart patients.
"Patients lead time-constrained lives and even the simplest of actions can have a dramatic effect on their health. This study lends credible third party evidence to that avail," said Kevin Aniskovich, Chief Executive of the healthcare information technology company Intelecare. "Although the efficacy of medicine is advancing every day, we must be certain to disseminate new information advances as well. Compliance is not just about being forgetful, second-guessing doctors, side effects or economics - each patient has their own individual needs. Patient-driven communications is an important step in addressing this issue."
Head researcher Stephen N. Rosenberg gave three possible reasons for the success of direct patient messaging:
(1) "It may be that patient messages served to remind patients and to reinforce the instructions that their physicians have given them, so that they were more likely to follow these instructions,"
(2). "It is also possible that patients, armed with the messages they receive from the system, reinforced the clinical alerts that their physicians received, thereby making it more likely that the physicians would write the prescriptions and order the tests in question," and
(3). "A physician alert was directed to the incorrect physician for that patient or for that aspect of the patient's care."
The increased rates of compliance were found across all demographics, with improved rates of adherence recorded in men and women of all ages, regardless of the severity of their medical conditions or the types of alerts that they received. Researchers concluded that general health care would benefit from an automated medical reminder system to improve the health of the public and ultimately save lives.
To read the study in full, please visit: http://www.ajmc.com/article.cfm?ID-10859
Established in 2005, Intelecare Compliance Solutions is a privately owned healthcare information technology company that provides an array of practical tools and services promoting medical adherence. With 84 percent of patients reporting forgetfulness as the major cause of non-compliance, and with the healthcare system suffering over $300 billion in costs annually due to non-compliance, Intelecare's solutions enable patients and caregivers alike to keep track of medications, doses, and doctor's appointments through the phone, mobile devices, and email - all while keeping simplicity, practicality, and innovation at the heart of its developments.
Aside from individual end-user services, Intelecare provides and manages a suite of scalable services for insurers, employers, retail pharmacies, non-profit organizations and pharmaceutical manufacturers. Currently supporting nearly three million subscribers, Intelecare is dedicated to finding functional solutions to the widespread issue of medical non-compliance for individuals around the world that work the way people live.
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