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Press Release

Intelecare Urges Patients and Caregivers to "Be MedWise" with OTC Medications
New Public Education Campaign Focuses on Wise Use of Nonprescription Products

New Haven, CT - December 31, 2007 - Intelecare Compliance Solutions, Inc., a healthcare communications company with a suite of notification and patient adherence programs, links up with the National Council on Patient Information and Education's Be MedWise Program to drive awareness and the proper use of Over-the-Counter medicines.

As a result of a new public education campaign called Be MedWise, patients and caregivers can now learn how to use over-the-counter (OTC) medicines properly. While such medicines are an ever-popular remedy for many common ailments, a new consumer survey found that one-third of Americans report having taken more than the recommended dose of an OTC medicine. Now, Intelecare has joined with the National Council on Patient Information and Education (NCPIE), which sponsors the Be MedWise campaign, to help educate consumers about the wise use of OTC medicines.

"Today, Intelecare takes the next logical step in our commitment to increasing medication adherence by offering educational materials in addition to our gold standard reminder applications," states Intelecare's Chief Executive, Kevin Aniskovich. "Since our inception, Intelecare has consistently developed new products and services based on needs of patients and caregivers to manage their medication regimens. NCPIE's Be MedWise program is Intelecare's first step toward our next generation of services and consumer offerings."

Intelecare is urging consumers to Be MedWise with the continued rise of Americans taking more OTC medicines than ever before. Consumers can now choose from 100,000 nonprescription products and should know these are serious medicines that need to be taken with care. A new standardized "Drug Facts" label makes it easier for consumers to learn about OTC products. Required by the U.S. Food and Drug Administration, these labels began appearing in May 2002.

The Be MedWise campaign highlights the top ten tips consumers can follow to get the most from their OTC medicines:

  • Always start by reading the label - all of it.
  • Look for an OTC medicine that will treat only the symptoms you have.
  • Know what to avoid while taking an OTC medicine.
  • When in doubt, ask before you buy or use an OTC medicine.
  • Take the medicine EXACTLY as stated on the label.
  • Use extra caution when taking more than one OTC drug product at a time.
  • Don't combine prescription medicines and OTC drugs without talking to your doctor or other healthcare professional first.
  • Show each of your doctors an up-to-date list of all the medicines you are taking - including those prescribed by other doctors, and those you purchased without a prescription.
  • When giving infants and children OTC medicines, use only those products that are specifically formulated for infants or children.
  • Don't use OTC medicines after their expiration date.

More information will be delivered directly to Intelecare's subscribers and licensed resellers for distribution to their own end users.

About Intelecare
Intelecare Compliance Solutions provides best-in-class personal medical reminders to patients and caregivers and business solutions and novel target marketing programs to business and industry. Tackling a problem that affects 1 out of every 2 people and is linked to $177 billion in lost revenue annually, Intelecare's flexible web-based reminder platform enables third parties to provide adherence and retention programs through private label solutions, direct messaging and consumer gift certificates.

www.intelecare.com

Contact Information
Alex Sicre
(203) 787-1500, extension 203
alex.sicre@intelecare.com

Providing best-in-class reminders applications for patients, caregivers and business utilization